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PSY/OPS
Font Foundry
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Date: 30 July 2010 Fonts in Foundry: 0 |
PSY/OPSĘ was set up by Rodrigo Xavier Cavazos and showcases the work of type designers from San Francisco and beyond. According to their website, PSY/OPS have a goal to "engender universal happiness through the dissemination of high-quality experimental typographic products". The focus of the collection is on text and display systems which are well grounded but which also bring something new and different. The concepts originate on the drawingboards and monitors of historians and experimentalists, dedicated veterans and inspired laymen. Once selected, the ideas are refined, balanced, and perfected by obsessive sets of hands and eyes in a secluded office in downtown San Francisco.
Why Psychological Operations? Because type is a powerful behavior modification tool. Transparent to the consumer; transcendent to the designer who knows how to use it. Psy/Ops are based in San Francisco, USA. eMail Font Factory for full details of fonts from this foundry: type@fontfactory.com |
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